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MARATHON MESSENGER PROVIDES LASALLE BANK CHICAGO MARATHON WITH GROUNDBREAKING MESSAGING TECHNOLOGY
Marathon partners Centerpost & DiamondCluster create state-of-the-art
messaging service to deliver timing alerts and breaking news
Chicago (August 27, 2001) The LaSalle Bank Chicago Marathon has turned
to its Chicago-based Official Mobility Solutions Providers ? Centerpost
Corporation and DiamondCluster International ? to create Marathon
Messenger - a state-of-the-art messaging service to enhance the race
experience for runners and spectators. The 2001 LaSalle Bank Chicago
Marathon, to be held on October 7th, will be the first marathon with the
capability to deliver automated updates on runners? times and breaking
news by phone, e-mail, pager, or wireless device.
"We are very proud to be the first marathon to offer this unique,
multi-channel technology," said Carey Pinkowski, executive race director
of the LaSalle Bank Chicago Marathon. "We have always made a commitment
to enhance the race experience and create a world-class event. Friends
and family ? as well as marathon fans everywhere ? will now be able to
follow the progress of their favorite runners as they complete the
26.2-mile challenge."
Marathon Messenger is a free service that will be accessible by visiting
www.chicagomarathon.com. On race day, participants will receive
automated notifications to the communications devices of their choice:
phone, e-mail, pager, or personal digital assistant (PDA).
"We are very excited about tailoring our messaging technology to help
enrich the experience of marathon fans," said Juergen Stark, co-founder
and CEO of Centerpost. "We have thoroughly enjoyed working with our
neighbors DiamondCluster and LaSalle Bank, in a joint effort to bring
another innovative element to this world-class event."
"Chicago is our home town, and the LaSalle Bank Chicago Marathon is a
world-class event, so DiamondCluster International is especially pleased
to participate," said Anthony Abbattista, partner and managing director
of Diamond MarketSpace Solutions(superscript: ) in North America and
Latin America. "This mobile messaging technology will provide exciting
new information for runners and spectators alike, while at the same time
demonstrating that Chicago is a world-class, leading-edge technology
town."
The LaSalle Bank Chicago Marathon has a long-standing tradition of
utilizing technology to enhance the race experience for runners and
fans. In 1998, the ChampionChip timing and scoring system made its
debut. By 2000, individual splits were posted to the Internet every
seven minutes, which enabled friends and family to follow their favorite
runners directly from their personal computers. This tracking capability
is now being expanded to mobile communications devices.
The LaSalle Bank Chicago Marathon is one of the premier races in the
world. From 1996 to 2000, the number of registered runners grew
three-fold from 10,925 to 33,171. In addition to the amazing growth of
the field, The LaSalle Bank Chicago Marathon is now one of Chicago?s
favorite annual traditions with more than 900,000 spectators lining the
race course in 2000.
Chicago-based Centerpost is the leading provider of multi-channel
electronic messaging solutions for companies looking to improve
communications with their customers. Centerpost's unique technology
helps companies automatically deliver important information to their
customers in the most convenient way - including voice and data, wired
and wireless. Centerpost is working with top companies, such as United
Airlines and Travelocity.com, and is backed by Motorola, Draper Fisher
Jurvetson, and Portage Venture Partners.
Chicago-based DiamondCluster International, Inc. (Nasdaq: DTPI) is a
premier business strategy and technology solutions firm, delivering
value to clients worldwide by developing and implementing innovative
digital strategies that capitalize on the opportunities presented by new
technologies. With deep skills across multiple competencies (including
the Internet, wireless, and mobile arenas), DiamondCluster's 1,100
consultants serve blue-chip clients in more than 35 countries across a
variety of industries including consumer products, industrial products
and energy, telecom and media, insurance and healthcare, financial
services, and high tech.
The 2001 LaSalle Bank Chicago Marathon begins Sunday, October 7, 2001,
at 7:30 a.m., starting and finishing in Chicago's Grant Park. The race
will be televised live on NBC5 and broadcast on Chicago's ESPN Radio
1000 from 7:30 a.m. to 10:30 a.m. The 2001 race is expected to draw up
to the registration cap of 37,500 participants who will compete for
$450,000 in prize money, plus time bonuses.
The Marathon is open to all runners who can complete the course in less
than six hours. For information, call toll-free 1-888-243-3344 (U.S. and
Canada) or (312) 904-9800. Registration is $70 ($80 for international
participants) and can be completed online by visiting
www.chicagomarathon.com. Mail-in entries will be accepted until
September 12, 2001. Runners registering online earn a $5 discount and
have a September 19, 2001 deadline or until the registration cap is
reached, whichever comes first. There will be no race weekend
registration.
http://www.chicagomarathon.com/tierone/result/tier2/messenger.html
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