NOVA, the Award-Winning Public Television Series, To Premier

NOVA, the Award-Winning Public Television Series, To Premier

NOVA, the Award-Winning Public Television Series, To Premier
"Marathon Challenge" on Tuesday, October 30
Provided by BAA

Boston, Mass. - A four-year working partnership between the Boston
Athletic Association and the producers of the public television series NOVA will culminate with the premier of "Marathon Challenge" on Tuesday, October 30, at 8:00 p.m. ET/PT.



"Marathon Challenge," produced by WGBH, Boston's PBS affiliate, explores the transformation of 13 individuals as they train for the 2007 Boston Marathon. The one hour program, which explores the physiological changes that each runner undergoes during their training, culminates with the NOVA team's participation in the 111th Boston Marathon on April 16, 2007.



The Boston Athletic Association granted NOVA access to the Boston
Marathon and waived the qualifying standards for the NOVA cast, each of whom was making his or her marathon debut. Also, camera crews were permitted on certain parts of the Boston Marathon course during the race to document the progress of selected team members as they ran from Hopkinton to Boston.



"The opportunity for the Boston Marathon to be the setting for NOVA was one the Boston Athletic Association heartily embraced," said Guy Morse, Executive Director of the B.A.A. "NOVA is synonymous with excellence in programming and education, and we know that 'Marathon Challenge' will inspire viewers to consider their own health and fitness. We would expect many of the show's viewers to establish participating in the Boston Marathon as their ultimate goal. The educational component, which is at the core of every NOVA project, combined with the potential audience we will reach meant the B.A.A. was prepared to grant access which was previously without precedent within our race."



NOVA is the highest rated science series on television and the most
watched documentary series on public television. NOVA has won every
major television award since it was first broadcast 30 years ago.



"Marathon Challenge" premiers on Tuesday, October 30 at 8:00 p.m. on WGBH in Boston, and will be rebroadcast frequently in the upcoming weeks. Check local listings for air times on PBS affiliate stations.



Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of managing athletic events and promoting a healthy lifestyle through sports, especially running. The B.A.A.'s Boston Marathon is the world's oldest annual marathon, and the organization manages other local events and supports comprehensive charity, youth, and year-round running programs. Since 1986, the principal sponsor of the Boston Marathon has been John Hancock Financial Services.

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